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China Daily: Walking for Fitness Sponsored by COFCO Fortune to be Held in August

With the increase of urban life pressures, people are becoming increasingly mindful of the need for healthy lifestyles, which includes a sound dietary regime, and of the importance of exercise. On August 31 Fortune, a leading COFCO brand and a partner of the Chinese Olympic Committee and the Chinese Sports Delegation for the period 2012-2019, will sponsor a series of events in Shanghai called “Fortune’s National Walking for Fitness, Shanghai”. This is part of Fortune’s commitment to the national fitness and healthy lifestyles drive, a critical element in The China Dream, and an ideal complement to the quality food manufactured by the company.

Walking to Keep Fit

This event is another fitness initiative sponsored by Fortune, following on from the “Fitness together • a path to the China Dream” activity held on August 8 in Hangzhou. It will include walking, a sports carnival and free fitness tests. People will be able to do the exercise in a recreational atmosphere, highlighting the pleasure of physical exercise and underlining the importance of elevating the health status of people nationwide.


The event will be promoted at retail outlets, and the Shanghai Sports Bureau, and people will be able to buy a registry package at designated outlets. From July 31, they will have the chance to enter a lottery to win packages when buying certain types of Fortune corn oil.


Ideal Places of Origin Guarantee Olympic Quality

A healthy body results from exercise and balanced nutrition. From quality ingredients to proper cooking methods, every step matters. A well known brand and partner of the Chinese Olympic Committee and the Chinese Sports Delegation, Fortune corn oil from ideal places of origin plays an important part in the development of the country’s Olympic movement and sporting strengths, and also brings Olympic quality products to the general public, thereby helping to improve the health status of people nationwide.


Fortune corn oil is made from non-GM corn from the corn belt in northeast China 45 degrees north latitude, and undergoes a high-tech extraction process to produce the mild, non-greasy oil. The product contains 80%-85% unsaturated fatty acid, which is conducive to lowering blood pressure and fat, and it is rich in phytosterol, vitamin E and other elements essential for cardiac and cerebral health. The combination of exercise and a balanced dietary regime can facilitate improvements in people’s health right across the nation.


For thousands of years walking has been touted as the ideal form of exercise and is often said to be the best “medicine” for humans. Research data indicates that a program of regular walking can enhance coordination and the maintenance of bodily functions. It is expected that the “Fortune National Walking for Fitness, Shanghai” activity will go a long way to promoting the place of healthy oils in fitness regimes. Fortune‘s commitment will continue to benefit hundreds of thousands of families with safe, nutritious, tasty and high-quality products.